FOR IMMEDIATE RELEASE
Great Basin Brewing Company Set to Can Ichthyosaur IPA
Popping The Top On A Greener Brew
RENO, Nev. (May 27, 2014) –A paper label around an amber-colored glass bottle has long been the uniform of a reputable craft brew, but Great Basin Brewing Company is adding to its growing lineup of portable favorites with a convenient new container—the aluminum can.
The advantages of cans are many. Their uniform size and shape make them stackable, so more can fit in the cooler or the fridge. They are lightweight and crushable once their contents are consumed, making them the container of choice for outdoor enthusiasts. A can’s built-in pop top means never searching for a bottle opener. And because cans do not break, they are permitted on beaches and other summertime hotspots that are off limits to bottles.
Serious beer drinkers like aluminum for another reason—it is good for the beer. Aluminum keeps out light, an enemy of any beer because it can destroy the flavorful organic compounds brewmasters spend so much time fine-tuning. Aluminum cans also chill quickly and let in less air during the canning process, leading to a crisp, cold and tasty brew.
Aluminum is friendly to the environment, too. An aluminum can is 100 percent recyclable, while glass bottles sport paper labels that must be discarded before recycling and bottle caps that often end up on the ground. A move toward greener packaging is one of Great Basin’s motivations in launching its new canning line. “We love our natural spaces as much as our customers do,” said Tom Young, Great Basin’s owner and brewmaster. “Aluminum cans will meet the growing demand for beer that tastes great, travels well and is better for the environment.”
Great Basin will initially be canning it’s popular Ichthyosaur “ICKY” IPA, with other brews set to follow. They will run the new canning line for the public on May 29, 2014, at its Taps & Tanks location on East McCarran Blvd. from 3 to 6 p.m. From there, the celebration will move to the Sparks location on Victorian Square from 5 to 10 p.m., featuring live music, “green” vendors, and specials on 12-packs of “ICKY” IPA cans.
About Great Basin Brewing Company
Great Basin Brewing Company, Nevada’s oldest and most award-winning brewery, has two restaurant/ brewery locations in Reno and Sparks, Nevada. Great Basin also features a tasting room at the Taps and Tanks production brewery in Reno. The brewery offers a full menu and a wide variety of beers — four flagship beers and many seasonal brewmaster specials, many having won awards at the most prestigious Great American Beer Festival and the World Beer Cup. For more information about Great Basin Brewing Company, visit greatbasinbrewingco.com.